It was only a matter of time before the worlds of social networking and forex trading collide. The result is eToro.com, the world’s largest global trading social network. With over 1.5 million users, eToro is a constantly evolving platform, catering to the newest needs and trends in the forex-trading marketplace.

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Why would forex traders need an investment social network? According to eToro, their unique network structure benefits both novice traders and established, successful gurus. The beginners have the opportunity to network and learn the tools of the trade while the gurus earn public recognition and bragging rights for their accomplishments. The approach is unorthodox but effective. After all, if you’re going to spend all day trading you might as well have some fun with it and know that other people are right there with you.

From the heavy presence on Facebook to the incentive programs for referrals, eToro has developed all the tools to take an already massive audience and grow it. And in five short years eToro developed into the world largest investment network. But sheer size is not what the popular New York-based company prides itself on most.

“We’re more than just the world’s largest investment network: we’re your investment network,” reads an understated boast from the website. And with that boast comes a service that puts the client first at every turn. Every section, feature, product, and wrinkle is designed with the customers’ needs in mind. This makes for a perfectly seamless and foolproof user experience, a sad rarity in the current forex trading market.

eToro’s vision is focused on two keys to forex trading: simplicity and transparency. These words aren’t very familiar in most forex circles, where complicated platforms and unforgiving service can turn some traders—especially new ones—off altogether. But with such basic views comes a level of trust, as evidence by its astronomical membership rate, a rate that is climbing every day. Seamless design and friendly customer service only drives that point home and sets the stage for a delightful trading experience.

Visit eToro’s website here

The World’s largest Trading Network

Features

eToro offers a wonderfully thorough learning center featuring articles, webinars, lessons, and resources centered around the finer points of forex trading. Available for members only, the eToro Learning Center provides all the information necessary for a novice who wants to get started or the intermediate trader who wants to improve performance. Brilliant video presentation and expertly written articles assure that every type of learning is able to understand forex trading and can become a power-player in virtually no time.

New eToro users also have access to a free “practice account” where they are supplied with $10,000 (practice) USD to learn the ins and outs of forex trading. Practice accounts are an essential the new trader who may need a “training course” and not even know it. Learn what forex is, learn how the eToro platform works, and help develop your own market strategies without risking a dime of real money. If only all trading platforms were that forgiving.

eToro also makes themselves available for the trader on the go with their Mobile Trader app. Android users can access all of eToro’s popular features along with real-time activity updates from eToro’s top 100 users and your favorite gurus. Follow breaking market news, access your portfolio, and make trades with a simple touch of your smart phone.

When users get the hang of the eToro system they are able to access some of the most popular features of the service. The Guru Finder, for example, is where the social networking wrinkle really starts to work for users. The best traders on eToro (i.e. “gurus”) are completely searchable. Users can find a guru whose practices and portfolio most appeals to them and begin following that guru’s activities, not unlike the more common Twitter “followers list” or Facebook “news feed.” The forex market doesn’t seem so cold and unforgiving when you suddenly find out you are not alone.

Once a user has found a guru worth following, he can then take advantage of eToro’s most unique feature: “Copy Trader.” Copy Trader is exactly what the name implies. Once a user establishes a position for their own funds they can copy the movements and behaviors of an appealing guru. As important as it is to make your own decisions and control your own destiny, it is also worthwhile to make the experts do the work for you from time to time as well.

Finally, what social network would be complete without customizable personal profiles? Upload an avatar image (could be a self-photo, could be a logo, could be nothing at all), tell the eToro community a little about yourself, share your position in the market, and feel the community get a little bit smaller. All the creature comforts of our social networking-mad society are now available in forex trading form.

Learn about eToro’s social trading here

Overview

eToro is one of the best websites for those who are completely new to forex trading. Serious traders might find the extra features unnecessary and—at times—distracting. But beneath all the social networking and newbie-friendly tutorials actually lies a serious and effective trading platform. There is only one forex market and most of the trading platforms do little to separate themselves from each other. eToro has gone above and beyond to differentiate themselves from the pack, with tremendous results. Their creativity should be applauded.

Only time will tell if social trading will be the wave of the future. But eToro left no stone unturned when establishing a completely innovative approach to forex. In a relatively short amount of time eToro has become the network most people trust. And looking at the abundance of fun-filled features, one can see it’s for good reason.
Posted by: Richard
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*Updated on April 22nd, 2013